Build your Brand on Social Media

Read more about the 3 ways Confidant to help you gear up for Giving Tuesday!!

This week Axios published an article saying in summary there has been an ongoing decline of charitable giving in the last decade or so making 501(c)3 charitable organizations more vulnerable to being manipulated by "the wealthy". Here are Skyler's (CEO of Confidant Co.) thoughts on sustainable giving based on the article.

Over the past year or so, our creative team had the opportunity to talk with multiple organizations about their needs for a rebrand. We thought it might be helpful to share some insightful thoughts with you if you are considering creating a fresh new looking for your organization.

As a small business or nonprofit, you might be affected by this looming financial crisis – you might feel tempted to be conservative with funds, pulling resources from marketing, graphic design, social media or similar communication departments.

Despite the controversy, organic content through TikTok is still arguably the most powerful form of social media around, and its marketing potential speaks for itself. Don’t waste time or sleep on this awesome opportunity to leverage TikTok with marketing to create rapid, organic growth.

How do you utilize this document throughout the year? That’s the question. Clear communication, KPI tracking, and a regular execution process are great places to start.